Potato Apparel

Apparel Cost & Margin Calculator

Work out the real economics of your clothing order in seconds. Enter your numbers below to see your landed unit cost, gross margin, and profit per piece — so you can price with confidence before you commit to production.

Your numbers

$

Price per piece from the manufacturer

Number of pieces in this order

$

Shipping cost divided by quantity

%

Duty rate for your country & product

$

Customs, brokerage, etc. per piece

$

What you sell one piece for

Your results

Landed cost / unit$15.44
Gross profit / unit$29.56
Gross margin65.7%
Markup multiple2.91×
Total order cost$1,544.00
Total gross profit$2,956.00

Healthy margin. 50%+ gross typically leaves room for marketing, returns and fees.

Estimates only. Gross figures exclude marketing, payment fees, returns and overheads. Duty rates vary by country and product — confirm with your customs authority or broker.

How this calculator works

Landed unit cost is your ex-factory price plus import duty (calculated on the ex-factory value), plus freight per unit and any other per-unit fees. This is the true cost to get one finished piece into your warehouse — always price off this number, not the factory price alone.

Gross margin is profit per unit divided by retail price, shown as a percentage. As a rough guide, apparel brands target 50%+ gross margin to leave room for marketing, returns, and platform fees. Markup shows how many times your landed cost the retail price is.

These figures are gross — they do not include marketing spend, payment processing, returns, or overheads. Use them as a starting point for your pricing, then layer in your operating costs.

New to import costs? Read our guide: DDP vs FOB vs EXW: Shipping Incoterms Explained.

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